Incremental ownership

Now, if you can't afford to pay ridiculous prices for a designer handbag, but 'need' one for an occasion, you can rent one! But 'renting' doesn't sound upmarket enough, so the new online handbag renting firms are calling it 'incremental ownership'. Whatever - it still means that you can flash a posh bag around without having paid stupid money out, and you can get that special bag for that special occasion, and still have the money to go out and enjoy it! Lets hope this is one American trend which appears over her in the UK soon!

Designer handbags: why buy when you can rent?