What is your university called?

Big fuss being made about universities changing their names to attract better publicity, avoid confusion etc. Trouble is, it DOES matter. The latest one is Bath Spa, and Bath University is not very happy about it, as they feel it will confuse potential students. Damm right it does. The University of Central England in Birmingham, commonly known as UCE recently changed its name to Birmingham City University. The University of Birmingham was NOT impressed - but it does and will continue to cause confusion, especially for overseas students. Many of the students at my university are really shocked to find themselves studying in Stoke on Trent, as they assumed they would be at Stafford! Names are important, and the Privy Council should stop messing in this important area.

What's in a name? Our reputation, for a start